A Complete Guide to the Google RankBrain Algorithm
What is Google RankBrain? How does it work? Can you optimize for it? Here's everything you need to know about Google's RankBrain algorithm.
Google RankBrain Is Changing Search
SEO tips to make your site more Google RankBrain friendly. Techniques you can use today to optimize your site and increase top rankings and traffic.
Google RankBrain Artificial Intelligence
Google is now using machine-learning Artificial Intelligence as part of the latest algorithm update. RankBrain, the AI engine, is, overn ight,. the 3rd most important ranking factor when Google assesses a page for it’s position in the SERPS
Google RankBrain 2020 – Google RankBrain The Definitive Guide
In this video we are going to learn Google RankBrain 2020, the definitive guide on Google RankBrain you will found in simple steps and 3 simple and smart ways to optimize your website for better rankings.
First let me introduce you what is rankbrain algorithm and all about the google rankbrain algorithm.
If you are serious about Search Engine Optimization. Then you need to Optimize your Website for Google RankBrain which is Google Algorithm and most important ranking signal.
Here is what we are going to learn.
What is RankBrain Algorithm.
How Rank Brain Works.
Performing Keyword Research.
How to Optimize your Title & Description for Better Click through rate.
How to Optimize Content for better bounce rate and dwell time.
What is RankBrain Algorithm.
RankBrain is google algorithm that helps Google process and understand search queries and sort search results.
RankBrain tweeks the algorithm on its own and then it looks how users interact with the new search results. If users like the tweak, it stays. If not, Rank Brain rolls back the old algorithm.
How RankBrain Works.
Before Rankbrain, if we search for “Game console by sony”. Google would scan pages that contain individual terms “game”, “console”, “sony”
Today GoogleRank brain understands the search query and tries to figure out what user is actually looking for and provides 100% accurate results.
Now here comes the interesting part when someone search for “Game console by sony”, google shows similar pages that user is looking for.
When majority of users click on a specific page, it signals the google that this particular page satisfies the user search query and google give that page a boost in rankings.
What if you don’t like the page and hit back button.
Google would drop that page in rankings and replace with page that satisfies user’s interest.
Performing Keyword Research.
Before Google Rankbrain it would make sense to develop pages each targeting similar long tail keywords and google would rank each page with their respective keywords.
Today with Google Rankbrain, google understand the search query and brings up similar results.
So optimizing with long tail keywords does not make any sense today.
What to do now?
You need to optimize your content around medium tail keywords so they would have better search volume. They don’t have insanely tough competition. right?
In this way Google Rankbrain will understand your keyword and will rank you with the keyword with hundreds of similar keywords.
How to Optimize your Title & Description for Better CTR
We all have emotions and feelings. right?
Pack your titles with emotions to get more clicks.
For example “15 Productivity tips to get more in less time”
Now it’s time to optimize your description.
First, add some emotions in your description just like in title.
Next sell why some should click on your result with your keywords. For example, “Most thorough guide with practical examples and case studies written by experts”.
How to Optimize Content for better bounce rate and dwell time
Does dwell time really matters?
Yes off course when you click on a website and spend time, it sends a signal to google that yes this website is delivery quality content and user is spending more time.
Google boost that website rankings.
But if you hit back button.
Google drops website ranking a few spots.
So to optimize your content, you need to keep in mind a few tips.
So always push your content above the fold so users know the answer without having to scroll down
Use short intros 5 –10 sentences maximum, because it’s your intro that decides user to stay or leave
Publish long, in-depth content and break into sections for easy understanding.
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Latent Semantic Indexing (LSI) & Google RankBrain: The Complete 2022 Guide
If you’re looking for a tutorial on what latent semantic indexing is and how to figure out your LSI keywords, this is the video for you. Get this exact walkthrough and ALL the resources and tools mentioned in the video for free. Click here: https://www.clickminded.com/latent-semantic-indexing/
Latent semantic indexing (LSI) should now be a super important part of your content marketing and SEO strategy.
If you have any URLs out on your website that you want to rank higher in search engines, and they’re not quite there, you absolutely should be applying latent semantic analysis principles to these pages.
We’re going to talk about exactly what latent semantic indexing is, how LSI works, the fastest way to implement it on your own site, and how to get that going right away.
Latent semantic indexing (LSI) is really just a fancy way to say “additional relevant keywords”.
The term is relatively new to the SEO world, but not as new in the academic world. In fact, Latent Semantic Indexing and Latent Semantic Analysis have been around since the late 1980s, dealing with natural language processing and distributional semantics.
Basically, what they did back then was creating a matrix out of a large text and using a mathematical technique (singular value decomposition) to analyze the relationships between two documents and the terms they contain.
In 1988, Susan Dumais, George Furnas, Thomas Landauer, Karen Lochbaum, Richard Harshman, Lynn Streeter, and Scott Deerwester patented an information retrieval technique using this method.
The same basic principles apply in SEO Latent Semantic Indexing as well. Search engines use an information retrieval technique to analyze the terms in documents, and this helps them populate SERPs with the best options for users.
Google has a very difficult job in trying to rank documents. When a user does a search on a search engine, Google has to find the 10 most relevant documents to show on this first page of results for the given search terms, and LSI is really just a way to help them do that.
Google has taken this one step further with their RankBrain algorithm update.
LSI is a super-important part of copywriting these days, specifically copywriting that’s beneficial for search engines.
The basic idea here is that there’s a number of keywords that do not necessarily fall into the synonymy category but are incredibly contextually relevant to your primary keyword.
Sound interesting? Then watch today’s video!
Want more? Get this exact walkthrough and ALL the resources mentioned in the video for free. Click here: https://www.clickminded.com/latent-semantic-indexing/ Connect with us on social media platforms: